With over a decade of experience in pay TV and telecom, Juan Manuel Velasquez leads marketing at CONDISTA Networks, driving strategy for 30+ Spanish-language channels across the U.S. and Latin America.

He works closely with distributors and network partners to boost reach, engagement, and subscriber growth—especially within U.S. Hispanic and Italian markets.

Juan is also the founder of Vatra Creative Group, a Colombia-based agency delivering creative campaigns for media brands. His background includes strategic roles at Univision, HBO Latin America and DLA, Inc., blending creativity and execution to support CONDISTA’S leadership in content distribution.